Thai Jasmine Rice (Khao Gang)
A family kitchen, finally with a website to match
The current site is a free template on a long, hard-to-remember web address, with a banner across the top advertising the company that built it. The redesign gives the kitchen its own home online, with a real menu and a real story.
The brief
Thai Jasmine Rice is the family kitchen on Whiskey Road at 1552. Their current website is a free template living on a borrowed web address (jasminericesc.wixsite.com/kaogang), with a banner across the top still advertising the company that built it. The page itself is one column of stock photos, a generic “Welcome to our restaurant” headline, and almost nothing about the menu, the family, or what it actually feels like to eat there.
The kitchen makes much better food than the website suggests. The job was to rebuild the online room to match the real one.
What changed
- A real address on the web. The concept site sits at its own short, memorable URL (
thaijasmineaiken.com), with a proper logo and a consistent look across every page. - A real menu. Four sections, starters, curries, noodles, and finishers. Thirty-eight dishes, each with its Thai name, its English name, a heat indicator, and clear vegetarian and gluten-free marks.
- The family’s story. A page introducing the three roles in the kitchen, plus a short timeline tracing the kitchen from northern Thailand to Aiken. The kind of thing that turns a curious visitor into a regular.
- A clear visit page. Today’s hours, where to park, how long pickup takes, and a small catering inquiry. No “Welcome to our restaurant” placeholder.
Visual direction
A jade-and-gold palette, deep emerald, antique gold leaf, a single flash of tom-yum red, that reads as Thai without leaning on stereotypes or stock motifs. The typography pairs an elegant Roman display face with a hand-set cursive accent and a clean modern body, and the spreads use custom illustrations of bowls and plates in place of generic stock photography.
Easy to keep up to date
The menu and the hours are kept in a short, plain-text list. Adding or pulling a dish, changing a price, or marking the kitchen closed for the day is a one-line edit. The family can hand it off to anyone willing to spend five minutes learning the file, or have me handle it on a small monthly retainer.
What I’d add next
- Real food photography to replace the illustrated plates
- A Thai-language toggle (hand-translated, not auto-translated)
- A small reservation form (currently phone-only by design)